Streaming services continue to threaten traditional TV offerings
Internet streaming services like Netflix, Hulu, and Amazon Prime continue to grow in popularity, threatening traditional pay-TV service subscription models. A study from Parks Associates found that 49 percent of US households with broadband subscribe to Netflix. And a recent Morningstar estimate shows the number of Amazon Prime subscriptions around 80 million households, approaching the almost 100 million households with traditional TV subscriptions. See the Recode chart below.
When will Amazon Prime overtake old-school pay-TV? Soon, it seems. How will pay-TV providers respond to changes in the video market? Yet to be seen.
Links:
Netflix is in half of all U.S. broadband households, study says (FierceCable, July 11, 2017)
Amazon Prime is on pace to become more popular than cable TV (Recode, July 9, 2017)
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