European Regulators Look into Google?s Search Practices
Google's dominance in the Internet search market has raised questions about its fair search practices and the potential to abuse its market power.
The algorithm that drives Google's search rankings can play kingmaker, as thousands of small businesses around the globe rely on where they appear in Google's search results to reach new customers.
Google's monopoly position has begun to set off the alarm bells for European regulators, and they may soon demand the keys to Google "black box" technology to see if the company is playing fair.
Google's proliferating range of services is also raising questions about the company's 'bundling' practices. Google has the power to preferentially advertise its services, including maps and books, over other competitors, in its search results.
The Communications Workers of America believe that fair search practices are vital to ensure an open and free Internet. Read our principles for high-speed Internet here.
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