Almost half of TV viewership now goes to streaming video
TV viewers now spend 42 percent of their TV time watching over-the-top (OTT) programing, according to a new survey from Adobe and the Diffusion Group. The survey asked video streamers their viewing habits and found that most of that time watching OTT programing is through a subscription streaming and that Netflix is by far the most popular streaming service.
The survey further found that 65 percent of OTT viewers watch a subscription service like Netflix, 30 percent watch a free service like YouTube, and five percent use a transaction service like iTunes.
Netflix was by far the most popular streaming service with 70 percent of respondents watching, while YouTube was the most popular free streaming service with 83 percent of respondents watching. The two graphs below illustrate the most popular subscription (SVOD) and free streaming services (FVOD).
Consumers spend 42% of TV time with OTT (Broadband TV News, Apr. 20, 2016)
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