DirecTV Now reaches 1 million subscribers

DirecTV Now, AT&T’s new over-the-top service, surpassed the 1 million subscriber mark. AT&T bought DirecTV in July 2015 and launched DirecTV Now in November 2016. The OTT streaming service is AT&T’s attempt to attract cord-cutters and cord-nevers, who opt for streaming services like Netflix over traditional video subscriptions. With over 1 million subscribers after the first year, it seems to be working.

Almost half of TV viewership now goes to streaming video, according to a 2016 study. About 65 percent of OTT viewers watch a subscription service like Netflix, 30 percent watch a free service like YouTube, and five percent use a transaction service like iTunes. Netflix was by far the most popular streaming service with 70 percent of respondents watching.

Links:

DirecTV Now has reached 1 million subscribers (The Verge, Dec. 5, 2017)

AT&T acquires DirecTV (Speed Matters, July 27, 2015)

AT&T woos cord-cutters with $35 DirecTV Now streaming service (Speed Matters, Oct. 27, 2016)

Almost half of TV viewership now goes to streaming video (Speed Matters, Apr. 22, 2016)